Souâd Feriani was born in Genk, Belgium on 30 June 1970. As a child, she fell in love with the shirts in her father’s wardrobe and never got over this love for men’s shirts.
Studying at the fashion department of the Royal Academy for Fine Arts in Antwerp was an eye-opening experience. She met her soul mates who encouraged and stimulated her to expand her horizons. She graduated in June 1994. For a number of years she was Head Designer for various well-known Belgian fashion houses.
On 1 December 2014 her shirt collection was officially launched and hit the shops. Her signature shirts are very comfortable and made of the finest elastic shirt materials. You can wear them both for work or on special occasions, with the accessories making the difference. These shirts and shirt dresses are timeless.
On August 2, 2018 the first store “Souâd Feriani – The Boutique” opened in Hasselt, Belgium. The collection is now even larger but still with the same focus. In 2021 the second Boutique in Antwerp was opened.
“I simply try to confirm the beauty that is already in the woman and the man.”
“I want to share my great love for the colour blue, for shirts and for women with my customers.”
“My goal? To make women beautiful !”